• The Best Stephen King Covers

    I talk about Stephen King a fair amount on this blog, and that’s natural. A hundred years from now we’re only going to remember two authors — Stephen King and J.K. Rowling. But one’s had a ton more books, so I thought it would be fun to go through the various covers (at least the ones I read) and find my favorites. For factors, I thought about marketing and being true to the actual content and themes of the book. There are two important things to communicate about Carrie — that this is the story about a girl with telekinesis and its thematically about violent revenge. A lot of covers…

  • merm-8 promo flyer

    My First Shameless Plug

    If you live somewhere in Minnesota, and will be around Chanhassen, I will be reading from Merm-8 at the Author’s Fair on Sunday, Dec. 8 from 2 – 5 PM. I will be one of twelve authors reading and selling works. Except me. I don’t have anything to sell yet. I’m reading from a book that won’t be out for more than a year. All I’ve got is some bookmarks from “Live and Let Undead” and promotional flyers I made myself.

  • success kid meme

    What I Learned From a Seminar on Marketing (Part 2)

    Last time, I left you with tag lines. Today I talk about “sticky stories” (this is the term the guy delivering the lecture used). Stickiness refers to remaining in people’s minds. The lecturer used the example of the “wake up in a bathtub full of ice with your kidney gone” urban legend. My problem with this example is it doesn’t apply to a book. You haven’t written an urban legend for a novel, obviously. It shows you the destination without the map or compass. The idea of the sticky story is to create a mystery. To stop the audience from evaluating and think. To illustrate this, you’re creating some kind…

  • What I Learned From a Seminar on Marketing (Part 1)

    I went to an author’s meeting the other day about marketing.  This is something that I think a lot of people in my place need to learn about — self-publishers or going with a small press. The thing is, no matter how big or small, from John Scalzi and Stephen King to the author of that “Sex with Dinosaurs” erotica, they all do some kind of marketing.  And there isn’t some bigwig telling them what to do.  They push their own agenda. The thing that I learned is that a proper marketing push is more than saying “this is a book: you could read it” or buying ads on Goodreads or…

  • marketing strategy street signs

    Book Marketing

    So I’ve been thinking about how a book marketing works for… no reason. Specifically, for an author releasing a new, first novel in an e-market with little-to-no backup from the publisher. Again, no reason. Here’s what I’ve got so far. 1. Facebook As much flak as I and the rest of the world gives Facebook, it survives by being marketing tool. If it’s meaningful, I’m not sure, but more views is good views. The easy part is creating a Facebook page for people to Like and such. Not sure what to do with it after that, besides post occasional statuses and pictures and links. People have said Facebook ads are…

  • Rapture Radio is Now Off the Air

    So I heard on Joystiq there was this thing called Rapture Radio–a broadcast coming from Rapture (the city under the sea in Bioshock) that plays the music you hear throughout the game (lots of ’30s and ’40s hits from Ella Fitzgerald, Frank Sinatra, and other big bands). I guess it was the precursor to New Year’s Even 1959. And at 12 noon (12 midnight in Rapture), all hell broke loose, just like in the story. The problem is now, I tune to it and everything’s already blown up. I was all excited to listen to this, because I think just a radio station with this music alone would be awesome…