This is more of an addendum to my earlier rant about why all media feels disappointing these days. But focused on movies. But that’s a big chunk because pretty much all eyes are on movies these days. Aren’t you sick of headlines that say “XYZ Underperforms at the box office”? Napoleon was out for two days and it was labeled as underperforming. I don’t know if these movies are good or bad or simply not interesting, they’re just underperforming and I don’t know what I’m supposed to take from that. The Marvels, Trolls: Band Together, The Little Mermaid, Fast X, Transformers: Rise of the Beasts, Elemental, Oppenheimer, Killers of the…
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We Have Passed Peak Movie Theater
With the underperformance of every Summer and Winter blockbuster this year (Black Panther: Wakanda Forever, Strange World, Avatar: The Way of Water), it’s clear the movie theater is dying. You will never see another blockbuster box-office banger like Avatar or Avengers: Endgame or Titanic or The Dark Knight, even though most of those are recent movies (which might just be because of inflation, giving you an idea of how big 1997’s Titanic was). And that’s because of two reasons. 1. People are crowd shy since the pandemic. It’s baked into us now — six feet, superspreader events, wash your hands. Any event with crowds comes with an implicit warning sticker…
